Sports betting and advertising
This paper reviews the growth of sports betting and the accompanying proliferation of sports betting advertising, with particular focus on its integration into sporting events and broadcasts. It draws on lessons from the advertising of other potentially harmful products, and synthesises research into gambling advertising and the promotion of sports betting.
The author would like to thank the Queensland Department of Justice and Attorney-General, which provided financial support for the study Promotion of gambling and live betting odds during televised sport: Influences on gambling participation and problem gambling. The author also acknowledges the contributions to that study and associated papers by Associate Professor Peter Vitartas, Dr Matthew Lamont and Dr Elian Fink.