Sports betting and advertising

AGRC Discussion Paper No. 4 – November 2014


Sports betting is the only gambling form for which participation rates have increased during the last decade (Gainsbury et al., 2014). Approximately one in seven (13%) adult Australians now gambles on sport (Hing, Gainsbury et al., 2014). Expenditure doubled between 2005-06 and 2011-12, with continued growth predicted (Deloitte, 2012; Joint Select Committee on Gambling Reform [JSCGR], 2011).

This growth has been accompanied by extensive promotion of sports betting during live and televised sport, as well as through newer media such as the Internet, mobile platforms and social media. Concerns about the potential negative impacts of this advertising have been widely voiced, especially for children, adolescents, young men and problem gamblers.