Sports betting and advertising
- The growth of sports betting in Australia
- The growth of sports betting advertising and promotion
- Sports betting promotions embedded into live and televised sport
- Community concerns and government inquiries
- What lessons can be learned from the advertising of other potentially harmful products?
- Impacts of gambling advertising
- Impacts of sports betting advertising
- Implications for stakeholders
- Further reading
Sports betting is the only gambling form for which participation rates have increased during the last decade (Gainsbury et al., 2014). Approximately one in seven (13%) adult Australians now gambles on sport (Hing, Gainsbury et al., 2014). Expenditure doubled between 2005-06 and 2011-12, with continued growth predicted (Deloitte, 2012; Joint Select Committee on Gambling Reform [JSCGR], 2011).
This growth has been accompanied by extensive promotion of sports betting during live and televised sport, as well as through newer media such as the Internet, mobile platforms and social media. Concerns about the potential negative impacts of this advertising have been widely voiced, especially for children, adolescents, young men and problem gamblers.