Wagering advertisements and inducements: Exposure and perceived influence on betting behaviour

Wagering advertisements and inducements: Exposure and perceived influence on betting behaviour

Nerilee Hing, Alex Russell, Anna Thomas and Rebecca Jenkinson

Journal article— January 2019
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This study examined exposure to wagering advertisements and inducements, and their reported influence on the size, frequency and riskiness of bets placed among regular bettors and by gambler risk group. It indicated that regular bettors have almost daily exposure to wagering advertising, including for inducements and that this is likely to be having powerful effects on regular bettors. Results did not vary by gambler risk group.

Understanding which types of wagering advertising are associated with most gambling-related harm can inform advertising regulations, targeted public health interventions, and future research.

Access the full article on the Journal of Gambling Studies website.

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