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Figure 1: Key Steps in an evaluation 

1. Why do I need to evaluate?

  • Identify evaluation purpose
  • Identify evaluation audience

2. What do I need to find out?

  • Identify evaluation questions
  • Select evaluation design

3. What will I measure?

  • Select outcomes and outputs for measurement
  • Identify indicators

4. How will I measure it?

  • Select data collection methods
  • Ensure data is good quality 

5. Who will I collect data from?

  • Determine sample
  • Consider ethics

6. When will I collect data?

  • Develop timeline

7. What will I do with the data?

  • Data analysis
  • Evaluation write-up
  • Dissemination

Figure 2: Developing key evaluation questions and indicators

This diagram demonstrates how each of the columns in a program logic model translate to evaluation questions and indicators:

Parent education program


  • Staff
  • Money
  • Partners

Outputs: activities
Design parent education curriculum
Provide six participants interactive training sessions with handouts

Outputs: participation
Targeted parents attend

Short-term outcomes
Parents increase knowledge of child development

Medium-term outcomes
Parents use improved parenting skills
Parents learn new ways to discipline

Long-term outcomes
Reduced rates of child abuse and neglect among Provide six participants

Key evaluation questions 

Were the inputs sufficient, timely?

Outputs: activities
Was curriculum developed? Were all six sessions delivered?

Outputs: participation
Did all parents attend that we intended? Who did/did not attend? Did they attend all six sessions? Why/why not?

Short-term outcomes
To what extent did knowledge increase? Did they learn new approaches? What else happened?

Medium-term outcomes
Are parents actually using improved skills? So what? What dierence do these skills make?

Long-term outcomes
Has there been a decrease in rates among participants? Were goals met?



  • #staff
  • $used
  • #partners
  • when delivered

Outputs: activities
Curriculum # sessions held

Outputs: participation
#, % attended per session Certificate of completion

Short-term outcomes
#, % with increased knowledge of... Additional outcomes

Medium-term outcomes
#, % using skills Types of dierences reported

Long-term outcomes
#, % abusing/neglecting children before/after

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