The impact of exposure to wagering advertisements and inducements on intended and actual betting expenditure
An ecological momentary assessment study
Content type
Journal article
Published
March 2019
Researchers
Matthew Browne, Nerilee Hing, Alex Russell, Anna Thomas, Rebecca Jenkinson
This article looks at the impact of marketing messaging on regular sports and race bettors. It aims to determine whether exposure to wagering advertisements and inducements influence intended betting expenditure, actual betting expenditure, and spending more than intended. The study finds that people exposed to advertising and inducements are significantly more likely to bet, have higher intended and actual betting expenditure, and spend more than intended.
Journal name
Journal of Behavioral Addictions
Journal ISSN
2063-5303