Wagering advertisements and inducements

Exposure and perceived influence on betting behaviour

Content type
Journal article

January 2019


Nerilee Hing, Alex Russell, Anna Thomas, Rebecca Jenkinson

This study examined exposure to wagering advertisements and inducements, and their reported influence on the size, frequency and riskiness of bets placed among regular bettors and by gambler risk group. It indicated that regular bettors have almost daily exposure to wagering advertising, including for inducements and that this is likely to be having powerful effects on regular bettors. Results did not vary by gambler risk group.

Understanding which types of wagering advertising are associated with most gambling-related harm can inform advertising regulations, targeted public health interventions, and future research.