Wagering advertisements and inducements

Exposure and perceived influence on betting behaviour

Content type
Journal article

January 2019


Nerilee Hing, Alex Russell, Anna Thomas, Rebecca Jenkinson

This article explores how advertising influences how people gamble. It presents findings from a survey of 722 regular racing or sports bettors, regarding their experiences and betting behaviour. The findings provide insights into the most influential and frequently seen advertisement types and the powerful impact they have on bettors' behaviour.